eXp Luxury brings a bold, innovative approach to the Sea to Sky's luxury real estate market, offering homeowners an unparalleled combination of local expertise and buyers from global markets.
As the luxury division of eXp Realty, eXp Luxury is designed to meet the unique needs of Whistler’s real estate market, blending personalized service with advanced technology — a unique cloud-based model — to deliver exceptional results that reimagines traditional approaches.
By harnessing the power of eXp Luxury technology, paired with a rapidly growing global network, Whistler-based agents Patricia Jones and Auley Serfas are redefining the experience of buying and selling luxury properties in the region.
State-of-the-art technology, global network
This progressive cloud-based model empowers Jones and Serfas to provide a highly customized marketing plan for each property, enhancing the experience for homeowners, by reaching buyers and sellers around the world while remaining closely connected to the local community.
"Being cloud-based means we can dedicate more time and resources to our clients than the traditional brokerage model offers," says Jones. "eXp Realty has over 90,000 agents in 24 countries, and we are currently the brokerage with the largest sales volume in the lower mainland. We have access to real-time data, innovative marketing tools and a global network at our fingertips. This efficiency lets us focus on what matters most: selling your home at its highest value."
Jones further explains: "Any good realtor will utilize our local talent pool to provide expert staging, top-notch photography, 3D rendering, and drone footage — this is modern real estate marketing 101."
"What sets Auley and I apart is what we do with these marketing assets to sell your home. When you list your property with us, your home is showcased to an affluent audience through prestige media brands like The Wall Street Journal, Robb Report, Mansion Global, Unique Homes and over 75 more. These partnerships allow us to showcase homes in their best light, connecting our clients' properties to high-net-worth buyers worldwide."
"eXp's aggressive global strategy is incredibly powerful," explains Serfas. "Our strong virtual agent network and media presence spans key global markets, ensuring unparalleled visibility for Whistler listings. This allows us to be where the buyers are, providing essential exposure in today’s market, where new housing policies are driving significant change and impacting local real estate dynamics."
Local agents, deep-seated roots
Both long-time Whistler residents, Jones and Serfas offer clients the benefit of their deep local knowledge and passion for the community. They provide homeowners with tailored strategies to position their properties on the world stage, ensuring every transaction reflects the prestige and value of the Whistler lifestyle.
Jones, an outdoor enthusiast and Whistler business owner since 1995, brings decades of marketing, sales, and negotiation skills to the table. Her business acumen and intimate experience with Whistler neighbourhoods and lifestyle options, expertly position her to handle each transaction with the sophistication, care and personal attention that eXp Luxury is known for.
"Whistler really checks all the boxes for today’s luxury homebuyers. People are looking for homes that focus on wellness, sustainability and high-quality design and Whistler delivers all of that with the added bonus of a stunning natural setting and year-round recreation. It’s a place where you can find smart, beautifully designed spaces that also feel deeply connected to nature."
Serfas first fell in love with Whistler during years of visiting before making it her permanent home in 2014. With an extensive background in property valuation, market analysis, and negotiation, she combines her professional expertise with a personal connection to the community. Raising two children in Whistler has deepened her understanding of the unique needs of local families and the distinct priorities of second homeowners seeking luxury resort-class properties.
"In Whistler, where the lifestyle itself is the ultimate luxury, every property holds exceptional value," says Serfas. "When the marketing resources offered by our luxury group were introduced, we knew it was essential to bring them to our community."
"Our global reach, supported by partnerships with leading luxury lifestyle media outlets, allows us to strategically target mountain lifestyle seekers. With access to serious buyers ready to invest, our global network and luxury-focused marketing strategy ensure we can position your home to attract the attention it deserves, leading to stronger offers and optimal results."
For more information on how eXp Luxury can help maximize the value of your property, contact Patricia Jones; 1-604-905-8930; [email protected] and Auley Serfas; 1-604-551-4002; [email protected]; for a complimentary home valuation or to help you find your perfect Whistler home.
