A nine-per-cent-plus tax increase for Whistler? Wow. How about we look at how we can raise revenues? We are a RESORT municipality, so let’s be creative.
Valley Trail Passes: We already charge for Lost Lake cross-country use in the winter because of the maintenance needed. Let’s create a pass system for the summer too! Like a toll road, everyone who wants to use the trail is given an RFID which automatically processes the payment.
Eco-Friendly Snowball Fights: Charge for snowball fights in dedicated “combat zones,” complete with safe areas, snowball vending machines, and team registrations. Bonus revenue from custom-made, biodegradable snowballs (available in themed colours).
“Powder Tax” for First Snowfall Viewing: Enforce a “powder tax” for the first snow day of the season. People pay a small fee for the honour of being part of the first snowfall sighting—and get a complimentary hot chocolate to sweeten the deal.
“VIP Stoplights”: Install “VIP Stoplights” that turn green immediately for a small fee, allowing people to skip the wait. Perfect for those in a rush on those powder days.
Rent-a-Town Mayor for a Day: Let people “rent” the mayor for a day, where they can suggest minor town policies, take selfies in the mayor’s chair, and enjoy a ceremonial ribbon-cutting. Local influencers get an official certificate declaring them “Honorary Mayor.”
Pothole Naming Rights: Let locals and tourists sponsor potholes for a fee. Their name or a quirky title can be painted nearby: “The Dip of Doom” or “Hole-y Moses.” Offer a bonus package where they can throw a ceremonial gravel handful to celebrate “fixing” it.
Selfie Tax: Place picturesque signs throughout town encouraging tourists to take selfies—then charge a small “Selfie Tax” to anyone caught snapping a pic in front of the “official” sign. For a little extra, they get a printed certificate declaring their participation.
Of course, we could be austere and look where we can trim expenses.
