Continuing with the trend started in 2022, the Whistler Museum celebrated its busiest year ever in 2024. Exhibit visits increased by an impressive 20 per cent, reaching a total of 19,735 visitors, while an additional 9,713 participants attended our events and external programs. Altogether, the museum recorded an incredible 29,448 interactions this year. We’re thrilled to see so many people engaging with our exhibits and programs!
Our 2024 Speaker Series began in February and explored the History of Nordic Skiing with Tom Barratt, Keith Bennett, and Stephanie Sloan. This sold-out event at the Lost Lake PassivHaus delved into the development of early Nordic trails, the role of the Resort Municipality of Whistler in their creation, and the formation of the Whistler Nordic Ski Club. In April, historian and ski enthusiast Alex Douglas, better known as Uncle Al, took us on a journey through the connections between Mount Seymour and Whistler Mountain in the 1960s. Then, in June, at the Whistler Public Library we hosted a discussion on the origins of Tourism Whistler’s predecessor the Whistler Resort Association (WRA) with Al Raine and Drew Meredith. Their detailed recounting of the 1980s—a formative era in Whistler’s history—highlighted the creation of the WRA, its legislation, and the marketing of Whistler as a ski destination.
Thanks to generous funding from the Whistler Blackcomb Foundation in 2021 and 2024, the museum expanded its digitization capabilities with the acquisition of 16mm film digitization equipment and a new slide scanner. The 16mm film equipment allowed us to digitize our George Benjamin and Jim McConkey film collections in stunning 4K resolution. We hosted two film screenings to showcase these archives. In March, we presented a vignette of George Benjamin’s footage, offering a glimpse into Whistler’s 1970s ski patrol, avalanche safety measures, and the counterculture of the era, including iconic locations like Tokem Corners and Toad Hall. In June, at the Maury Young Arts Centre, we screened highlights from the Jim McConkey collection, including films such as The Snows of Garibaldi (1974). This special event featured a Q&A session with 98-year-old Jim McConkey himself, alongside freeskiing legend and filmmaker Mike Douglas. McConkey shared captivating stories of his time in Whistler, including heliskiing adventures and film projects over the years.
The museum also continued its beloved summer programs in 2024. The Valley of Dreams Historical Walking Tour, now in its 27th year, and the Discover Nature program at Lost Lake Park, now in its ninth year, remained highlights of our outreach efforts. These outdoor programs allow us to connect with audiences beyond the walls of the museum.
In 2024, the museum unveiled two temporary exhibits. Off the Lip: The Rise of Snowboarding in Whistler opened in January, showcasing the emergence of snowboarding in Whistler during the late ’80s and ’90s. The exhibit highlighted the shops, camps, athletes, coaches, terrain, photographers, and filmmakers that established Whistler as a key destination in the global snowboarding movement. Special thanks to Jeff Patterson and Graham Turner for their invaluable contributions to the development of this exhibit. Then, in June, we launched Pedal to the Medal: The History of Mountain Bike Events in Whistler. This exhibit delved into the early mountain biking events that shaped Whistler’s vibrant mountain biking culture, from the first race in 1982 to the creation of the Crankworx festival, which continues to this day.
Throughout 2024, the Whistler Museum staff and board of trustees have been hard at work refining plans for a new facility. In 2025, we’ll be seeking public feedback on its design and the exhibits and subjects the Whistler community would like to see. Stay tuned for more information, including the launch of a formal capital campaign this spring. To stay updated, sign up for our newsletter at whistlermuseum.org/join-support.
We would like to express our gratitude to the individuals and organizations that make documenting and preserving Whistler’s history possible. This includes the Resort Municipality of Whistler, the Province of British Columbia, the Government of Canada, the Aqueduct Foundation, the Whistler Blackcomb Foundation, BlueShore Financial, the Whistler Community Foundation, and The Whistler Grocery Store. To everyone who reads our column, attends our events, and visits our exhibits—thank you for your ongoing support. We can’t wait to welcome you back in 2025.
